LEBANON, Tenn. – A nearly two-hour introductory session at Vanderbilt’s Owen Graduate School of Management on Sunday evening launching a weeklong project between Nashville Superspeedway and the University’s Accelerator Program. 

Dozens of students from around the country are participating in the three-week summer program, which combines classroom and consulting experience for career preparation. Nashville Superspeedway is the first business to be featured this year.

Each summer, a new class of Vanderbilt Accelerator Program students spend three weeks gaining business experience through projects with real-world clients. This collaborative environment equips college students and recent graduates with foundational business knowledge, a network of world-class faculty, leadership development and coaching opportunities. It is comparable to participating in multiple internships. Students pitch solutions to real-world business challenges and then receive constructive feedback from clients.

“We were enthused and delighted during our initial meeting with the students by their passion and engagement right off the bat,” said Nashville Superspeedway general manager Matt Greci. “This is a tremendous partnership and growth opportunity for both Nashville Superspeedway and Vanderbilt, yielding positive impacts for our fans.”

Following Sunday’s session, Nashville Superspeedway administrators began pulling back the curtain on all things NASCAR in Middle Tennessee, students will have the remainder of the week to research, measure and provide recommendations for expanding and diversifying Nashville Superspeedway’s fan base. Students will develop strategies to attract audiences outside of NASCAR’s traditional following to foster a greater connection between Nashville Superspeedway and the Nashville metro area.

The students and program staff will tour Nashville Superspeedway this week, gathering information and data to help inform their recommendations. Members of the group will conclude their project by attending Nashville Superspeedway’s June 23-25 tripleheader weekend.

Previous projects included collaborations with Starbucks, Asurion, Amazon and Warner Music Group.

-- NashvilleSuperspeedway.com --

NASCAR Race Schedule and Tickets
Nashville Superspeedway’s 2023 race schedule includes:

Sunday, June 25
Ally 400 NASCAR Cup Series race
6 p.m. CT, NBC, PRN, Sirius NASCAR Radio 

Saturday, June 24
Tennessee Lottery 250 NASCAR Xfinity Series race
2:30 p.m. CT, USA, PRN, Sirius NASCAR Radio

Friday, June 23
Rackley Roofing 200 NASCAR Craftsman Truck Series race
7 p.m. CT, FS1, PRN, Sirius NASCAR Radio 

Call 1.866.RACE.TIX to discuss your options with an account representative, or visit NashvilleSuperSpeedway.com. For children ages 12 and younger, tickets for the races on Friday and Saturday are free (with a paying adult) and are only $10 on Sunday.

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About Nashville Superspeedway
Nashville Superspeedway, Middle Tennessee’s racing jewel, is a year-round family-friendly destination in one of the fastest-growing regions in the country. The 1.33-mile D-shaped track with 14 degrees of banking has hosted two NASCAR Cup Series races, 23 NASCAR Xfinity Series races, 15 NASCAR Craftsman Truck Series events and eight Indy Racing League contests. The largest concrete-only track in NASCAR, Nashville Superspeedway is owned by Speedway Motorsports LLC.