LEBANON, Tenn. — Desnuda has been named the official tequila of Nashville Superspeedway, the track announced today. The partnership brings one of the spirits industry's most distinctive craft tequila brands to the home of motorsports in Middle Tennessee.
“We are proud to align with a brand that takes as much pride in what they put out into the world as we do,” said Matt Greci, general manager of Nashville Superspeedway. “Desnuda and Nashville Superspeedway are both built on doing things the right way, and we look forward to a great partnership.”
Desnuda, crafted from 100% Blue Weber agave and produced with a commitment to quality and authenticity, will have a fan-facing presence at Nashville Superspeedway race weekends throughout the season, giving fans the opportunity to experience the brand firsthand in the heart of the action.
The partnership activations will begin during the Cracker Barrel 400 triple-header NASCAR weekend this May 29-31.
Desnuda will also be featured during INDYCAR race weekend when the Borchetta Bourbon Music City Grand Prix returns to Nashville Superspeedway from July 18-19.
“We’re thrilled to welcome Desnuda as a partner of the Borchetta Bourbon Music City Grand Prix,” said Borchetta Bourbon Music City Grand Prix president Anne Fischgrund. “Their commitment across the NTT INDYCAR SERIES continues to grow, and we’re excited to have them join us for an unforgettable race weekend at Nashville Superspeedway in July.”
Founded on a philosophy of purity and restraint, Desnuda is produced under the guidance of master distiller Santos Ochoa, whose approach to the craft is rooted in letting the agave speak for itself. The brand's agave is grown without pesticides or glyphosate, slow-roasted in stone ovens, fermented in closed tanks and distilled in copper stills. Each bottle is hand-blown and finished with a hand-cut wooden cap -- a reflection of the brand's commitment to craft at every step of the process.
The partnership pairs Desnuda's dedication to doing things the honest way with a facility that has long prided itself on delivering an authentic, community-rooted experience to fans from across the region and the country.
For more information on Desnuda, visit DesnudaTequila.com.
-- NashvilleSuperspeedway.com --
2026 Race Schedule and Tickets
Friday, May 29
NASCAR CRAFTSMAN Truck Series Flote 200
(7 p.m. CT, FS1, PRN, SiriusXM NASCAR Radio)
Saturday, May 30
Wilson County Convention and Visitors Bureau Qualifying
NASCAR O'Reilly Auto Parts Series Sports Illustrated 250
(6:30 p.m. CT, The CW, PRN, SiriusXM NASCAR Radio)
Sunday, May 31
NASCAR Cup Series Cracker Barrel 400
(6 p.m. CT, Amazon Prime Video, PRN, SiriusXM NASCAR Radio)
Sunday, July 19
NTT INDYCAR Series Borchetta Bourbon Music City Grand Prix
Call 866.RACE.TIX to discuss your options with an account representative, or visit NashvilleSuperspeedway.com.
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About Nashville Superspeedway
Nashville Superspeedway stands as Middle Tennessee’s premier racing destination, nestled in one of America’s most dynamic and rapidly expanding regions. Our 1.33-mile D-shaped concrete track, featuring 14 degrees of banking, holds the distinction of being NASCAR’s largest all-concrete venue. Nashville Superspeedway’s rich racing heritage includes five NASCAR Cup Series races, 26 NASCAR Xfinity Series events, 18 NASCAR Craftsman Truck Series competitions and 10 INDYCAR SERIES battles -- including the 2024 and 2025 INDYCAR SERIES championship finales. As a Speedway Motorsports property, Nashville Superspeedway serves as a year-round entertainment venue welcoming families and race fans from across the globe.
